by Rick Nason, PhD, CFA
Partner, RSD Solutions Inc.
Marketing and change guru Seth Godin has this crazy idea that the world needs more thermostats rather than more thermometers. I agree. Is your risk management team a thermostat or a thermometer? I trust that question makes sense to you. Does it make sense to your risk department? It didn’t make sense to buggy-whip manufacturers at the turn of the century.
