Tuesday, November 30, 2010

Thermostats Not Thermometers

by Rick Nason, PhD, CFA
Partner, RSD Solutions Inc.

Marketing and change guru Seth Godin has this crazy idea that the world needs more thermostats rather than more thermometers.  I agree.  Is your risk management team a thermostat or a thermometer?  I trust that question makes sense to you.  Does it make sense to your risk department?  It didn’t make sense to buggy-whip manufacturers at the turn of the century.

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