Rick Nason, PhD, CFA Partner, RSD Solutions Inc. You may remember the old series of Reese’s Peanut Butter Cup commercials. They would always involve an accident between someone eating some peanut butter and someone eating chocolate. The idea being that the accidental mash-up between two disparate ideas or concepts would lead to a wonderful thing – Resse’s Peanut Butter Cups. How does your company come up with great creative and innovative ideas? Particularly how does you company come up with great ideas if accidents are not allowed to happen? Can risk management help to create “accidents” in a controlled way that will allow for constructive paradigm shifts to happen?
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