Wednesday, January 19, 2011

Starbucks gain in China is my pain in (insert name of non-coffee producing country here)

by Michael Arbow MBA

Partner, RSD Solutions Inc.

 

www.rsdsolutions.com

info@rsdsolutions.com

 

 

While a difficult market to get into, China has the attention of every global company from a country that is saddled with an aging demographic and a stagnant population.  With its 376 stores in China, Starbucks has decided to ramp up its store openings and hopes to see, according to CEO Howard Schultz, thousands more open up.  That is a lot of coffee; even if Mr. Schultz’s dream is only partially realized with one thousand new stores.  For Starbucks shareholders, this is great news and I’m sure the share price will reflect this increase in global market size, for me, I see higher prices for a cup of “joe” from my local donut shop and the floor from which coffee prices may (?) drop rising.  You can expect this perk to be gone from your office soon as well.   

 

Starbucks eyes China from the Motley Fool: http://tinyurl.com/4rxoq87

 

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