Thursday, March 10, 2011

In today’s Oz, Dorothy’s new chant: “Oil and coffee and beer, oh no!”

by Michael Arbow MBA

Partner, RSD Solutions Inc.

www.rsdsolutions.com

info@rsdsolutions.com

 

In the 1939 movie classic The Wizard of Oz (my personal all time favourite), Dorothy, the Scarecrow and the Tin Man are walking along the Yellow Brick Road towards the Emerald City: when they enter a dark forest they begin to chant “Lions and tigers and bears, oh no!”. Putting a “liquid” commodity spin on that today, the refrain maybe: “Oil and coffee and beer, oh no!”. The move up in oil and coffee is well discussed in other RSD blogs but it appears barley can now be added to the mix with expectations of price increases hitting the consumer by 2011 year end or early next year. Better “drink-up” while you can because the Wicked Witch is heading this way. How are you preparing?

 

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