*/By Rick Nason, PhD, CFA
Partner, RSD Solutions Inc./*
*/Follow us on Twitter/* [1]
In the October 12 edition of the Economist, there is a short article titled
"Funny Business". It highlights that humor not only helps to sell
products as in humorous advertisements, but it also helps to sell safety
messages. "Jokes can make serious messages more effective" is a direct
quote from the article. Goodness knows it is a worth a try, but has anyone
seen a risk manager with a sense of humor – ever
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