Almost everyone has heard the story of the boy who cried wolf. The Sheppard boy repeatedly cries “wolf” and
each time the townsfolk come running to save the herd from the wolf – but each
time it is a false alarm and there is no wolf.
Finally a wolf does attack the sheep herd, but no one comes when the boy
cries “wolf”. The townsfolk are tired of
the false warnings and thus do not take the “wolf” signal seriously.
I believe a similar thing may be happening with
risk warnings. For both legal and
regulatory reasons there are so many risk warnings in our daily lives that we
simply ignore all of the warnings just as the townsfolk started to ignore the
cries of “wolf” from the Sheppard boy.
Warning pollution is real, and like all forms of pollution it is not
good.
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