By Rick
Nason, PhD, CFA
Partner, RSD Solutions Inc.
Partner, RSD Solutions Inc.
When was the last time you paid attention
during the safety instructions on an airline?
I suspect that if you travel as often as I do that you can repeat
verbatim the specific lines that your airline uses. Does that mean if there was to be a situation
that you would know what to do? (I once
sat next to someone on a flight who did not know how to use the seatbelt and
needed help to both get it fastened and then to get it unfastened after we
landed. Admittedly though it was in an
undeveloped country and it was the person’s first time ever in a plane.)
The
great advertising guru Bill Bernbach stated that “In communications,
familiarity breeds apathy”. That of
course is true with airline safety instructions. Is it also true with your risk
communications?
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